• Megan Snedeker

The Importance of Being a Blogger

Updated: Sep 13, 2018

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In light of starting my own blog (again), I thought this was a great time and opportunity to talk about blogging. Why you should blog (regardless of who you are), why blogging is a useful tool (regardless of your profession), and why blogging matters (regardless of your field).

While I would love to carefully break down why every profession should utilize blogging, the simple truth of it is that really ever single profession should blog, and writing that out would just take too long. Doesn't matter if you're an accountant, a carpenter, a teacher, or a janitor - blogging is a useful tool for you, and you should do it. Let's look at why.

1. Blogging is a Creative Endeavor

Every human being benefits from being creative, and finding ways to express creativity. This can come in so many forms - painting, drawing, photography, writing, creating music, etc. A blog is the perfect place to host any and all of these forms.

Being creative is such a useful skill in the workplace in the ways it can generate new ideas and new solutions to problems. Creativity isn't something certain people are born with. It's a skill, and like all skills, it can be learned and practiced, and blogging gives you that practice.

2. Blogging Connects You

Blogging is so useful in helping you create your PLN (Professional/Personal Learning Network). So many professionals and field experts keep their own blogs, and having one yourself gives you an instant "in". You already share something in common with one of the top in your field, and have a way to engage and initiate interaction.

3. Blogging Makes You More of a Professional

Blogging is one of those things that you can do to make yourself appear to be more of a professional. Having a web presence online with articles about your profession or field gives people who don't know you a very high first impression. The cleaner your online presence looks, the more professional you look.

It also puts you out in front of an audience trying to learn from experts, thus making you an expert.

4. Blogging Can Help You De-Stress and Unpack

While I'm not focusing on "personal" blogging, even professional blogging can be a de-stressing tool and can really help you unpack complex thoughts.

A blog post can explore something that maybe gives you stress, like public speaking. Preparing the post requires research on that stresser, then requires you to break it down for an audience. This is a great way to tackle big, intimidating, or complex ideas and topics, which can reduce your own stress or fears and make you an expert on that issue.

5. Blogging Establishes Habit

Of course, blogging has to first be a habit for you to help establish habit and discipline, but if you are dedicated to the practice, it's a great way to help you make and keep habits.

It's easy to make blogging a habit, and once you're able to do so, you'll already have the scaffolding to create new habits and keep them.

Challenge yourself to blog on a schedule, every day, every other day, every week, or maybe even every month. Decide what you want to stick to, then do it!

Image courtesy of Jimi Hunt (http://www.jimihunt.com)

6. Blogging Helps Your Writing

Some of you might not see writing as a big deal, but writing is a valuable skill for all professions and all kinds of people. Writing can be a creative endeavor and a professional skill. Strong employment of words can be the difference between you getting a promotion. Writing well can mean getting your opinion heard and recognized, and potentially creating change.

Blogging is an amazing way to practice low-stakes writing on a regular schedule.

7. Blogging Keeps You Up to Date

If you're in the midst of a community of bloggers, and follow them regularly, you're staying constantly up to date on your field, experts in your profession, and news and topics related to your specific field.

8. Blogging Makes You Tech-Centered

To actually blog, you're using technology. To read other blogs, you're using technology. This smaller introduction to tech (blogging is fairly simple for even the most tech-illiterate) is an amazing gateway point to exploring more kinds of

tech and online tools.

Just as a simple example (based on my own experience), beginning a simple blogger might lead you to wanting more options, and you might explore something more "complex" like Wordpress. After using that, you might want to have a larger online identity, and you might look into website hosting and building your own website.

Blogging allows you to be surrounded by tech and expand your technological knowledge and toolkit.

9. Blogging Enhances Your Online Identity

Blogging can make your online identity stronger, more positive, and more professional.

If your blog is SEO-enhanced, you're guaranteeing that presence is one of the first things people see when they look you up. This means you can cater your blog or web presence to that type of audience, ensuring the content on it is the sort of content you want people to see.

Image courtesy of Flickr's g4ll4is.

10. Blogging is One Step Closer to Being an Expert

Being a regular contributor in your field is one of those things that helps to classify you as an "expert", and a blog is an amazing way to do that. It surrounds you with other professionals, puts you in front of other professionals, and keeps you constantly up-to-date on your topic.

What do you think? Are you already a blogger? Have you been inspired to get into it?

Make sure you scroll all the way to the bottom of the page to leave your thoughts!

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© 2018 Megan Snedeker